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Neurokiné (Público)

Público·14 miembros
Hunter Campbell
Hunter Campbell

Business Intelligence: A Managerial Perspective...


IMT 576 Foundations of Strategic and Managerial Business Intelligence (4)Provides a broad overview of business intelligence (BI) including foundational BI concepts, strategies, techniques, and technologies. Primary emphasis is on the strategic and managerial perspective, focusing on how one designs, implements, and leverages business intelligence systems and strategies in management and leadership roles.View course details in MyPlan: IMT 576




Business Intelligence: A Managerial Perspective...


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Given the wide recognition of business intelligence (BI) over the last 20 years, we performed a literature review on the concept from a managerial perspective. We analysed 103 articles related to BI in the period 1990 to 2010. We found that BI is defined as a process, a product, and as a set of technologies, or a combination of these, which involves data, information, knowledge, decision making, related processes and technologies that support them. Our findings show that the literature focuses mostly on data and information, and less on knowledge and decision making. Moreover, in relation to the processes there is a substantial amount of literature about gathering and storing data and information, but less about analysing and using information and knowledge, and almost nothing about acting (making decisions) based on intelligence. The research literature has mainly focused on technologies and neglecting the role of the decision maker. We conclude by synthesizing a unified definition of BI and identifying possible future research streams.


Covers how organizations strategically use Business Intelligence (BI) to gain a sustainable, competitive advantage. Builds the foundations for evidence-based managerial decision making, covers technologies for data warehousing and data mining from a managerial perspective, and incorporates contemporary topics such as real-time BI, business analytics, and business performance management.


The program of study leading to the MBA with an Emphasis in Business Analytics is 36 semester hours and relates business analytics to specific managerial decision-making scenarios. Students will learn the role of analytics as a data-driven decision support toolbox for managers in various business environments. Students will be able to communicate to management the appropriate types of data mining to apply in a business scenario given the data set and organizational context. Students will learn how to plan a research study related to a given industry, collect relevant data, and submit a report of findings and recommendations. Analysis will be done as to the impact of each recommended course of action and effective arguments will be developed to support recommendations. The importance of data integrity and data privacy will be emphasized. 041b061a72


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